I started my career in a technical field but quickly realized that marketing and sales were where I thrived. As I transitioned into the business side, I saw a recurring issue: companies were pouring money into digital marketing without being able to track actual performance.
CATCH was born from the need for real, performance-based analytics. Businesses don’t just need more traffic—they need conversions. We built CATCH to help companies optimize marketing spend through accurate, bot-free insights and tools that activate and retain users instead of constantly chasing expensive new ones.
We started as an affiliate network similar to Shopify, but quickly realized the market was oversaturated and non-transparent. The next pivot focused on retargeting and bringing back existing customers. It worked, but we wanted something more intuitive, so we built Look Alikes—a tool that identifies potential customers by analyzing competitor audiences.
Eventually, we discovered that for Look Alikes to work well, accurate analytics and bot detection were essential. That’s when we shifted toward becoming a full-scale performance analytics platform. Each pivot brought us closer to solving the real problems businesses face.
Most platforms chase surface metrics or struggle to adapt to fast-changing regulations like GDPR. We focus on setting our own best practices.
CATCH ensures full compliance and high performance. Our advanced bot detection filters out fake traffic, giving businesses clean data for better decisions. We're also launching a loyalty program showcase to help companies retain and re-engage users—because activation always beats acquisition in ROI.
We’ve built our strategy around zero-party data—information users share intentionally in exchange for value, like discounts or early access. It requires more effort, but the lead quality is significantly higher.
Right now, we're developing a new platform focused entirely on creating win-win engagement through this kind of data. It’s a long game, but it closes major efficiency gaps.
One client improved their Conversion Rate from 3.52% to 3.75% and their Approval Rate from 64% to 68% in a year. Total traffic also increased by 77%. It’s a great example of what happens when you clean your data and focus on quality over quantity.
The biggest shift is from third-party to first-party data. As cookies disappear, companies will need to rely on direct customer relationships.
Personalized, lifecycle-based marketing will take over—like offering a promo on shoelace cleaner after someone buys shoelaces.
CRM marketing and loyalty programs will also become critical as paid traffic gets more expensive. Retention will define growth.
AI will definitely reshape parts of marketing, but not in the way it’s often sold. Anyone can generate content with AI—but without a strong idea, it doesn’t land. Where AI does shine is analytics. It can help marketers understand audiences almost on an individual level and focus efforts where they matter most.
Trying to replicate viral success without a budget. Many SMBs hope to go viral overnight, but virality is unpredictable.
A more sustainable approach is to allocate a budget, test consistently, and refine what works. It's not glamorous—but it works.
Either be a marketer or partner with one. You can read all the theory you want, but real marketing happens in the chaos—algorithms change, audiences shift, and instincts matter. A practicing marketer will spot the real problems and build better solutions.
Building trust in a saturated market. In Europe, clients value long-term relationships, so it takes time to earn credibility. In the U.S., entry was smoother—we already have partnerships—but competition is intense. Our strategy is to continuously improve the product and let performance speak for itself.
We want CATCH to be the default answer to: “How do I get real, paying customers?”
Our goal is to build a complete ecosystem with:
✅ Advanced, actionable analytics
✅ Smart bot filtering
✅ Lookalike audience targeting
✅ Loyalty and retention features
We’re perfecting each piece before merging them into one powerful platform.
CATCH is my first startup — I'm proud that CATCH is fully bootstrapped and generating consistent revenue. I think that's a strong signal for potential investors, but right now, we're focused on building and hitting sales milestones. We might raise in late 2025, mainly to boost brand trust and scale faster.
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