Enbodie was born out of my personal frustration and the glaring gaps I noticed in the health, wellness, and beauty industries. After contracting COVID-19 multiple times, I began experiencing persistent skin and hair challenges—dryness, irritations, and an itchy scalp. The virus altered my senses, impacting my taste and smell, and made even basic personal care routines a struggle.
Looking at my bathroom shelf filled with expensive, unused products that had failed me, I realised there was a deeper issue. The industry lacked personalisation, scientific credibility, and sustainability. I wasn’t alone in this frustration; many friends and colleagues shared similar stories about products that were overpromised and underdelivered.
This cycle of disillusionment inspired me to create Enbodie—a tech-driven solution designed to provide personalised, data-backed insights for individuals while promoting ethical practices and sustainability. It’s not just about addressing individual health concerns; it’s about transforming an industry plagued by inefficiencies and misinformation.
Enbodie is both a personal wellness companion and a catalyst for industry change. At its core, we tackle the complexity of health and wellness through a platform powered by AI and data science. Our platform offers personalised health assessments, scans for harmful ingredients, and provides tailored recommendations based on scientifically validated data.
For individuals, Enbodie simplifies the process of choosing safe and effective products, educates users on ingredient safety, and provides actionable insights through an AI assistant, EVI. For businesses, our B2B marketplace connects brands with sustainable, toxin-free ingredients, enabling them to develop products aligned with consumer demands and environmental responsibility.
What truly sets us apart is our commitment to trust and transparency. Using clinically backed toxicology data from leading European research organisations, we prioritise safety and efficacy in every recommendation. Our digital twin technology also allows users to visualise how their choices impact their health and the planet, fostering informed and conscious decision-making.
Building a high-performing, values-driven team is essential for Enbodie’s success. My approach is heavily influenced by my upbringing as a military child and my experience as an elite martial arts competitor and coach. These experiences taught me the importance of culture, collaboration, and resilience.
I believe in radical candour and complete transparency. Open communication about challenges and successes fosters trust and engagement within the team. I also advocate for a minimalist mindset, eliminating unnecessary distractions to maintain focus on our North Star—our mission.
Our team operates under what I call the “IKEA journey” philosophy. This means embracing shared experiences, solving problems collaboratively, and celebrating both small and large wins. By cultivating an environment where team members feel valued and empowered, we’ve built a cohesive and adaptable group capable of driving meaningful change.
The team behind Enbodie is a passionate, multidisciplinary group united by a shared vision to transform personal care through technology, science, and sustainability whilst bringing back trust to the industry - each person having their own unique individual experience that an app like Enbodie.me could have helped us with, if we’d had it.
Most importantly, our diversity of thought and experience enables us to approach challenges creatively, ensuring that Enbodie caters to a broad, global audience. We’ve structured our responsibilities to play to our individual strengths, fostering clear accountability and seamless execution wearing multiple hats. This collective approach ensures that we’re not just another startup but a purpose-driven company with the capacity to make a meaningful impact.
The co-founders of Enbodie came together through overlapping professional networks in the tech, ironically that led to a few of the team being in health. Each of us brings a wealth of experience from years in corporate and entrepreneurial environments, years of experience at the best software universities around ;-) but what truly connected us was a mutual frustration of the health sector!
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The industries we operate in are deeply entrenched and highly opinionated. One of the biggest challenges is tackling the need for more consumer education. Many people don’t realise the potential risks associated with everyday products, from endocrine disruptors to harmful chemicals like PFAS.
Additionally, the traditional approach to dermatological care often excludes diverse communities, perpetuating inequalities in access to adequate and affordable solutions. For example, Black women are significantly more likely to experience hormonal disorders that manifest through skin issues, yet the industry continues to operate with a one-size-fits-all mentality.
Through Enbodie, we’re addressing these disparities by providing personalised, inclusive solutions that prioritise safety and accessibility. By leveraging AI-driven insights and education, we aim to empower individuals and drive industry-wide transformation.
We are ambitious; at the core of our being is unique, trusted data; we see this as being our competitive advantage technically, along with being built ground up to be “Ai-1st”; Our long-term vision is to become the global leader in personalised, AI-driven health, beauty & wellness, empowering individuals and industries to make confident, science-backed decisions about personal care and planetary care. We envision Enbodie.me as the trusted wellness companion for tens of millions of users worldwide, a platform that not only addresses individual needs but also reshapes and redefines the health, beauty, and wellness landscape globally by promoting ethical practices, ubiquitous trust, and reducing environmental impact.
To enable this vision, we need a strategic relationship with an investor that understands what the potential impact could be for improving the world, a true partnership where we can execute on an exciting, accelerated, clear, and aggressive roadmap to establish us jointly in becoming that global leader. ‘It is not where you start but how high you aim that matters for success’ - Nelson Mandela
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