My journey into the world of influencer marketing and social media innovation began when I noticed a significant gap in how influence and engagement were being measured and monetized. Social media has grown rapidly, but traditional metrics, like follower counts, often fail to capture genuine impact. This has left brands struggling to find reliable data to guide their marketing strategies.
At WalkofWeb, we wanted to change that. We built an AI-driven social rating platform that aggregates real-time engagement data across major platforms like Instagram, TikTok, and Facebook. This allows brands to identify authentic, high-performing influencers while giving influencers a transparent way to monetize their social presence. What makes WalkofWeb unique is that we focus on leveling the playing field, especially for mid-tier and micro-influencers who are often overlooked.
For me, this work is deeply personal. I’m passionate about using technology to empower individuals and bring authenticity to a space that’s often clouded by misleading metrics. At its core, WalkofWeb is about creating a world where influence is based on real impact, not vanity numbers, and where everyone has an equal opportunity to benefit from their online presence.
The team behind WalkofWeb is a dynamic group of professionals passionate about revolutionizing social media and influencer marketing. As the founder, I, Giuseppe Puglie, bring a diverse background in luxury industries, customer service, and technology. My experience has given me the skills to identify gaps in the market and build innovative solutions like WalkofWeb.
Alongside me, Balwinder Singh, a seasoned professional in tech and strategy, plays a key role in shaping our vision and ensuring operational efficiency. Balwinder’s extensive experience in managing startups and scaling products complements our mission perfectly. Additionally, our tech advisor, Tirath Sharma, brings a wealth of knowledge in AI and machine learning, ensuring our platform’s algorithm is robust and scalable.
Regarding co-founders, WalkofWeb is evolving, and I believe having co-founders can be critical for a startup’s success, especially in the early stages. A strong co-founder dynamic provides diverse perspectives, shared accountability, and the ability to tackle challenges collaboratively.
WalkofWeb is fundamentally changing the way influencer marketing and social media analytics are approached. While many platforms rely on static metrics like follower counts or outdated engagement data, we use AI-powered algorithms to provide real-time social scores. These scores update every 24 hours, ensuring our users have the most current, accurate insights.
We’re also committed to transparency and fairness. Our platform verifies profiles to weed out fake followers and manipulated metrics, ensuring that brands and influencers work with genuine data. Another unique feature we’ve introduced is vocal posts and comments, which add a personal, interactive layer to social engagement.
What truly sets us apart is our revenue-sharing model. Influencers keep 80% of the ad revenue generated on their profiles, which is far more equitable than the industry standard. We also provide advanced tools like niche-based filters, allowing brands to discover influencers who align perfectly with their target audiences.
The industry is undergoing some significant changes. Authenticity and transparency are becoming more important than ever as consumers demand genuine content and real engagement. Mid-tier and micro-influencers are gaining more attention because they often have higher trust and engagement with their audiences compared to mega-influencers.
Cross-platform integration is another key trend. Influencers are no longer confined to one platform, so tools that provide a holistic view of their performance across Instagram, TikTok, YouTube, and others are in high demand. WalkofWeb is designed to meet this need by aggregating data across platforms into a unified score.
Voice and audio content are also growing in popularity, with platforms like Clubhouse and the rise of podcasts driving demand for more personal connections. WalkofWeb taps into this trend with features like vocal posts, allowing influencers to connect with their audiences in a deeper, more meaningful way.
Finally, the creator economy is shifting. Influencers want to monetize their content directly, and platforms with fair revenue-sharing models, like ours, are gaining traction. This focus on empowering creators aligns perfectly with our mission.
We want WalkofWeb to set a new standard for how online influence is measured and monetized. Our ultimate goal is to create a world where authenticity and meaningful engagement are valued above all else.
In the future, we see WalkofWeb expanding globally, integrating with more social platforms, and becoming a hub where brands and influencers connect seamlessly. We envision introducing advanced features like deeper audience insights, voice-based engagement tools, and a marketplace for collaborations—all while maintaining our commitment to transparency and fairness.
More than a platform, WalkofWeb is a movement. It’s about building a community of people who believe in a fairer and more impactful digital space. We’re excited to continue innovating and leading this transformation.
WalkofWeb s currently in the early growth stage, officially in a closed beta stage. We have a functional MVP (Minimum Viable Product) that is being refined with feedback from our first early adopters. These users have provided valuable insights, which are helping our team enhance and finalize the platform to better meet the needs of influencers, brands, and everyday users.
Yes, we do plan to raise investment to scale the project. The funding will be used to:
• Complete and enhance the MVP, including advanced features like real-time social scores and vocal posts.
• Expand our team with specialists in technology, marketing, and community engagement to accelerate growth.
• Launch targeted marketing campaigns to onboard more influencers and brands.
• Develop strategic partnerships to solidify our presence in the influencer marketing ecosystem.
Regarding fundraising experience, while WalkofWeb is my first tech venture, I’ve collaborated with experienced advisors and consultants who have successfully raised funds for startups in various industries. Additionally, we’ve garnered early interest from investors who see the potential of WalkofWeb and are actively building relationships to secure funding.
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