Full information about startup What The Food on Unicorns Club

10 h

49 m

30 s

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10 h

49 m

30 s

Now's your moment: join as a startup or investor and get a welcome bonus — earn up to

Please wait, the image is uploading...

The uploaded image must not exceed 20 MB. Acceptable formats: .jpg, .jpeg, .png, .webp

What The Food

What The Food is a one stop food solution for individuals and families, helping them them access personalized, nutritious, and convenient meals through AI-based diet tracking and cloud kitchen delivery services.

Spotlight

What The Food is a founder-backed startup, currently raising $100K

The startup is in the validation stage, testing its core assumptions

The company is focused on Asia

Current funding roundRound is open

Stage

Own money / Friends / Family

Round size

$100K

Pre-money valuation

Limited Access

Investor equity

Limited Access

Revenue in the last 12 months

Limited Access

Valuation in 4 years

Limited Access

Instrument type

SAFEEquity

Growth Forecast

Limited access

This data is under wraps

Funding readiness level

7/9

Strong investment case by team, active investor discussions.

- There is a team that can present well the investment case where key areas are in place such as prototype, traction/customer interest, market potential with scalability etc.
- There is a complete business plan with financials and milestone plan etc in place
- Discussions with potential investors are on-going around a defined offer (how much money, for what, conditions, valuation etc)
- There is alignment amongst existing team and owners with a shared view on investment

Team Background

Background:

Not applicable

Meet the Team

Co-Founder

Shantanu Pandey

CEO (Chief Executive Officer)

Co-Founder

Shantanu Pandey

CEO (Chief Executive Officer)

Key metrics & Growth Rate

Revenue

Paid users

All users

Limited access

This data is under wraps

ABOUT

Our solution is transforming the food industry by combining AI-driven personalization with cloud kitchen efficiency, offering meals tailored to each individual's needs, including specific health conditions. By simplifying nutrition tracking and meal planning, we’re bridging the gap between convenience and health, making personalized, home-style meals accessible for modern lifestyles.

Details

Industries

Food / BeverageArtificial IntelligenceHealthcare / HealtTechOther

Start date

1 Dec 2024

Company location

India

Country where most of the founders are currently located

India

Website

whatthefood.in

STARTUP READINESS LEVEL

6/9

Validating Product / Market

We're scaling our MVP testing, refining based on feedback, and beginning marketing strategies. Our focus is on quantifying market potential and conducting a comprehensive competitor analysis.

business Readiness Level

4/9

Complete initial business model including revenues/costs.

- There is a full business model in canvas format incl. details on possible revenues/costs.
- First economic projections with numbers to show the market potential and economic viability (bottom-up calculations based on projections/guesstimates on volumes, prices etc)
- Assessed feasible Share Of Market based on e.g. barriers to entry incl. competition
- Made a competitive analysis on your position and uniqueness/differentiation vs them.

Marketing

Marketing strategy

Limited Access

Channels

Limited Access

customer Readiness Level

5/9

Secured product interest and customer relationships.

- General interest from customers/users for the product where the possible product/solution (core features) is confirmed to solve customers' problems (i.e. initial problem-solution fit)
- Existing contacts strengthened and/or more contacts established with additional customers. Deeper understanding of the market is achieved. Target customers are identified
- Established relationships with potential target customers, users or partners e.g. providing input on requirements and initial prototypes (e.g. resulting in updated product hypothesis).
- Defined who the target customers/segments are to be focused on as entry/first customers.

Customers geography

followed by:

bages:

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2 key updates

Last updated: 16 March

Now's your moment: join as a startup or investor and get a welcome bonus — earn up to 350 Sparks

Now's your moment: join as a startup or investor and get a welcome bonus — earn up to 350 Sparks

What The Food

Spotlight

What The Food is a founder-backed startup, currently raising $100K

The startup is in the validation stage, testing its core assumptions

The company is focused on Asia

Current funding roundRound is open

Stage

Round size

Pre-money valuation

Investor equity

Revenue in the last 12 months

Valuation in 4 years

Instrument type

Growth Forecast

Funding readiness level

7/9

Strong investment case by team, active investor discussions.

Team Background

Background:

Meet the Team

Shantanu Pandey

Shantanu Pandey

Key metrics & Growth Rate

Revenue

Paid users

All users

ABOUT

Details

Industries

Start date

Company location

Country where most of the founders are currently located

Website

STARTUP READINESS LEVEL

6/9

Validating Product / Market

business Readiness Level

4/9

Complete initial business model including revenues/costs.

Marketing

Marketing strategy

Channels

customer Readiness Level

5/9

Secured product interest and customer relationships.

Customers geography

Now's your moment: join as a startup or investor and get a welcome bonus — earn up to

Now's your moment: join as a startup or investor and get a welcome bonus — earn up to