Full information about startup GrayScaleAdz on Unicorns Club

15 h

27 m

05 s

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15 h

27 m

05 s

Now's your moment: join as a startup or investor and get a welcome bonus — earn up to

Please wait, the image is uploading...

The uploaded image must not exceed 20 MB. Acceptable formats: .jpg, .jpeg, .png, .webp

GrayScaleAdz

GrayScaleAdz is a is not just another adblocker for built, helping them blocks the noise, not the income.Supports you he voices you value. through turning adverts grayscale

Spotlight

GrayScaleAdz is a founder-backed startup, actively fundraising to reach its next milestone

The startup is in the validation stage and has onboarded early users

The company is focused on North America and expanding into Europe: West, Africa, Asia

Current funding roundRound is open

Stage

Pre-Seed

Pre-money valuation

Limited Access

Investor equity

Limited Access

Revenue in the last 12 months

Limited Access

Valuation in 4 years

Limited Access

Growth Forecast

Limited access

This data is under wraps

Funding readiness level

4/9

Effective pitch and business presentation, varied funding plan.

- A succinct pitch (oral) and good written presentation of business concept is in place
- There is a more complete plan for funding needs/options over time (12-18 months) i.e. overall budget and potential sources of funding.

team Readiness Level

3/9

Identified necessary competencies/resources.

- A few of the necessary competencies/resources are present. One or several individuals that possess some, but not all, of necessary competencies/resources.
- The existing and needed competencies/resources have been defined and gaps to fill identified.
- An initial “Team plan” is put in place for what is most needed near term (<1 year) and how to find these prioritized competencies

Team Background

Background:

Not applicable

Meet the Team

Co-Founder

Ryan Johnstone

CEO

Co-Founder

Ryan Johnstone

CEO

Key metrics & Growth Rate

Revenue

Paid users

All users

Limited access

This data is under wraps

ABOUT

GrayScaleAdz is a is not just another adblocker for built, helping them blocks the noise, not the income.Supports you he voices you value. through turning adverts grayscale

Support your favorite content creators and journalist without sacrificing your browsing experience GrayScaleAdz: The humane way to view ads Transform distracting ads into subtle, grayscale versions that preserve revenue for content creators while reducing visual clutter

Details

Industries

AdTech / MarTechMediaDeveloper Tools

Start date

2 Jan 2025

Company location

Kenya

Country where most of the founders are currently located

Kenya

Website

grayscaleadz.com

STARTUP READINESS LEVEL

6/9

Validating Product / Market

We're scaling our MVP testing, refining based on feedback, and beginning marketing strategies. Our focus is on quantifying market potential and conducting a comprehensive competitor analysis.

business Readiness Level

5/9

Market-tested business model components, updated canvas.

The business model (at least parts of it) is tested against customers for verifying hypotheses.
- The business model is updated and refined to new version based on customer feedback
- There is a first version of a more detailed revenue model incl. pricing hypotheses (what revenue streams are there, from what, when, how and what prices are possible?)
- The competitive position and differentiation is verified by market feedback.

Marketing

Marketing strategy

Limited Access

Channels

Limited Access

customer Readiness Level

5/9

Secured product interest and customer relationships.

- General interest from customers/users for the product where the possible product/solution (core features) is confirmed to solve customers' problems (i.e. initial problem-solution fit)
- Existing contacts strengthened and/or more contacts established with additional customers. Deeper understanding of the market is achieved. Target customers are identified
- Established relationships with potential target customers, users or partners e.g. providing input on requirements and initial prototypes (e.g. resulting in updated product hypothesis).
- Defined who the target customers/segments are to be focused on as entry/first customers.

Customers geography

followed by:

bages:

No achievements or badges added yet

3 key updates

Last updated: 2 September 2025

Now's your moment: join as a startup or investor and get a welcome bonus — earn up to 350 Sparks

Now's your moment: join as a startup or investor and get a welcome bonus — earn up to 350 Sparks

GrayScaleAdz

Spotlight

GrayScaleAdz is a founder-backed startup, actively fundraising to reach its next milestone

The startup is in the validation stage and has onboarded early users

The company is focused on North America and expanding into Europe: West, Africa, Asia

Current funding roundRound is open

Stage

Pre-money valuation

Investor equity

Revenue in the last 12 months

Valuation in 4 years

Growth Forecast

Funding readiness level

4/9

Effective pitch and business presentation, varied funding plan.

team Readiness Level

3/9

Identified necessary competencies/resources.

Team Background

Background:

Meet the Team

Ryan Johnstone

Ryan Johnstone

Key metrics & Growth Rate

Revenue

Paid users

All users

ABOUT

Details

Industries

Start date

Company location

Country where most of the founders are currently located

Website

STARTUP READINESS LEVEL

6/9

Validating Product / Market

business Readiness Level

5/9

Market-tested business model components, updated canvas.

Marketing

Marketing strategy

Channels

customer Readiness Level

5/9

Secured product interest and customer relationships.

Customers geography

Now's your moment: join as a startup or investor and get a welcome bonus — earn up to

Now's your moment: join as a startup or investor and get a welcome bonus — earn up to